Author: bradp

Marketing Collateral

Marketing Collateral Every Business Needs

Marketing collateral is the term used to describe the different marketing materials used by a business to promote their company. When this term first began …

Pay Per Click

Pay-Per-Click Advertising: How does it Work?

Pay per click advertising or PPC advertising is a method of online marketing that generally targets search engine results. However, some social media sites also …

SEO

Website Content Factors You Must Check During an SEO Audit

Website performance is the key to its success. If your website does not rank well in the search engines or just doesn’t seem to pull …

Canva - Macbook Air on Grey Wooden Table

How People Search: Ultimate Guide for Search Intent

When you think of search engine optimization (SEO), you automatically think of keywords. Having the right keywords on your website is one of the main …

Google

May 2020 Core Google Algorithm Update

Google has announced that it just released its latest core algorithm update on the evening of May 4th. The new algorithm, blandly called the May …

Voice- Only Software

How The Rise Of Voice-only Software Affects SEO

An effective SEO strategy has many components. However, including the right keywords in a website’s content is one of the more significant. Website owners who …

GA vs. GSC

Google Analytics vs. Google Search Console: What are the Difference?

One of the best ways to operate a successful website is to understand how your site is being used. Knowing who is visiting your site, …

Link Building

What is Link Building: An Ultimate Guide (2020)

Link building is an essential part of SEO for any website. When your content contains links to a credible website, you are not only establishing …

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