How is it that once-venerable brands die and go by the wayside? Think about these retail brands: Woolworth’s, Sears &…
Once you clearly define your target audience you can get to work on your branding. The branding process involves a…
You accomplish much definition by discovering what doesn’t work. Edison comes to mind. My challenge to you is hit as…
Not every brand ages gracefully. Your logo is supposed to be your most powerful tool in communicating the value of…
Exposure I hear a lot of marketing folks selling “exposure.” You have got to have more exposure. This much exposure…
I must give credit where credit is due. Every human innovation has its roots in something found in nature –…
“Shyster” “Ambulance chaser” “Sleazebag” “Liar” Ask most adults who these words describe, and what will they say? Lawyers. Not even…
With online content, it is often said that content is king and there are many variations for who is the…
In the past, a law firm could rely on television advertising, billboards, and word-of-mouth referrals to generate business. And while…
How we find the idea There are many books that have helped define our creative processes. In his groundbreaking book,…
