Author archive for bradp

  • The Cost of Lost Business

    How is it that once-venerable brands die and go by the wayside? Think about these retail brands: Woolworth’s, Sears &…

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  • 2018 Law Firm Marketing Plan

    Finding Your Voice

    Once you clearly define your target audience you can get to work on your branding. The branding process involves a…

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  • The Creative Frame

    You accomplish much definition by discovering what doesn’t work.  Edison comes to mind. My challenge to you is hit as…

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  • Tulsa Branding

    Does Your Law Firm Need A Facelift In 2019?

    Not every brand ages gracefully.  Your logo is supposed to be your most powerful tool in communicating the value of…

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  • Influence For Sale?

    Exposure I hear a lot of marketing folks selling “exposure.” You have got to have more exposure. This much exposure…

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  • Credit Where It’s Due

    I must give credit where credit is due. Every human innovation has its roots in something found in nature –…

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  • Take Back the Moral High Ground!

    “Shyster” “Ambulance chaser” “Sleazebag” “Liar” Ask most adults who these words describe, and what will they say? Lawyers. Not even…

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  • Content

    Developing Content For Your Attorney Website

    With online content, it is often said that content is king and there are many variations for who is the…

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  • 2018 Law Firm Marketing Plan

    2018 Law Firm Web Marketing Plan

    In the past, a law firm could rely on television advertising, billboards, and word-of-mouth referrals to generate business. And while…

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  • Creative Idea

    The Creative Process: Finding The Idea

    How we find the idea There are many books that have helped define our creative processes. In his groundbreaking book,…

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