- March 25, 2019
Finding Your Voice
Read moreOnce you clearly define your target audience you can get to work on your branding. The branding process involves a…
00 - January 28, 2019
The Creative Frame
in CreativityRead moreYou accomplish much definition by discovering what doesn’t work. Edison comes to mind. My challenge to you is hit as…
- December 17, 2018
Does Your Law Firm Need A Facelift In 2019?
Read moreNot every brand ages gracefully. Your logo is supposed to be your most powerful tool in communicating the value of…
- November 19, 2018
Influence For Sale?
in BrandingRead moreExposure I hear a lot of marketing folks selling “exposure.” You have got to have more exposure. This much exposure…
- October 29, 2018
Credit Where It’s Due
in BrandingRead moreI must give credit where credit is due. Every human innovation has its roots in something found in nature –…
- October 13, 2018
Take Back the Moral High Ground!
Read more“Shyster” “Ambulance chaser” “Sleazebag” “Liar” Ask most adults who these words describe, and what will they say? Lawyers. Not even…
- August 22, 2018
Developing Content For Your Attorney Website
Read moreWith online content, it is often said that content is king and there are many variations for who is the…
- August 15, 2018
2018 Law Firm Web Marketing Plan
Read moreIn the past, a law firm could rely on television advertising, billboards, and word-of-mouth referrals to generate business. And while…
- August 7, 2018
The Creative Process: Finding The Idea
Read moreHow we find the idea There are many books that have helped define our creative processes. In his groundbreaking book,…
- July 24, 2018
What Is a Logo?
Read moreYour logo should be your company brand in seed form. But have you ever wondered really, what is a logo?…
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