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Marketing Collateral

Marketing Collateral Every Business Needs

Marketing collateral is the term used to describe the different marketing materials used by a business to promote their company. When this term first began …

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SEO

Pay-Per-Click Advertising: How does it Work?

Pay per click advertising or PPC advertising is a method of online marketing that generally targets search engine results. However, some social media sites also …

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On-Page SEO

Website Content Factors You Must Check During an SEO Audit

Website performance is the key to its success. If your website does not rank well in the search engines or just doesn’t seem to pull …

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SEO

How People Search: Ultimate Guide for Search Intent

When you think of search engine optimization (SEO), you automatically think of keywords. Having the right keywords on your website is one of the main …

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Google
SEO

May 2020 Core Google Algorithm Update

Google has announced that it just released its latest core algorithm update on the evening of May 4th. The new algorithm, blandly called the May …

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SEO

How The Rise Of Voice-only Software Affects SEO

An effective SEO strategy has many components. However, including the right keywords in a website’s content is one of the more significant. Website owners who …

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Digital Marketing

Google Analytics vs. Google Search Console: What are the Difference?

One of the best ways to operate a successful website is to understand how your site is being used. Knowing who is visiting your site, …

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Expertise, Authoritativeness, Trustworthiness
Blog

How to Create Good Content Based on E-A-T Guideline?

Quality content and Google rankings are important to all websites. With so much competition on the Internet, site owners need to make sure that they …

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Spreading Awareness on Covid-19
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Spreading Awareness on COVID-19

Information and news about the COVID 19 pandemic are released so frequently that it is hard for anyone to know what to do to protect …

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