Case Study
Sarah’s Silks
Facebook Advertising
About Sarah’s Silks
Sarah’s Silks is a family-owned business specializing in Waldorf-inspired sustainable toys for children.
The brand’s founder, Sarah Lee, started making dyed silks in her sink over 28 years ago. The community became fascinated with the open-ended nature of the silks, and the term Playsilk was coined.
Today the brand is a staple in the open-ended play community, doing close to $4M in top-line revenue each year.
Project Overview
Why?
Sarah’s Silks came to us because their CMO, who was handling the media buying, was becoming too busy to dedicate time to managing the ad account.
Primary Goal
Create profitable social media advertising campaigns that align with the brand’s voice. Support the brand’s internal creative team as needed to create content for ads.
The Challenges Ahead
We need at least 4x-5x ROAs to scale and be profitable. We can’t maintain a sub-5x ROAs for very long.
- Josh Lee, CMO Sarah’s Silks
Minimum Performance Requirements
- ROI Requirement: 5x
- Creative Guidelines: Stringent
- Starting Monthly Ad Spend: $8,000
- Required Industry Knowledge: High
- Margin for Error: Zero
A note Ivanna (account manager) wrote to our media buying and creative teams when onboarding this client:
“Client claims they cannot accept below 5x ROAs. This one might be a little tough. They are also strict on their brand guidelines, so all creative needs to flow through me. No exceptions!”
Strategy
Our methodology is responsible for producing record-breaking sales.
44% Increase in Orders
- We increased the number of orders by 44%
- Previous Year: 32,977
- Current Year: 47,549
- *March 1, 2022 – November 27, 2022
7.87x ROAs
We maintained an average of 7.87x ROAs. This equals over $3.8M in gross sales for the brand in 2022. A record-breaking year!
Direct-Response Angle Strategy
We used a mix of direct-response, promos, and unique marketing angles to drive sales.
