Why your website needs SEO
You have probably heard about SEO and hopefully can spell it. You might or might not be convinced SEO works for different kinds of online business. What you probably wonder is why does my website need SEO.
Most people have questions, challenges and not sure about SEO as they struggle to convince the business owners the value of a properly optimized website and continual monthly SEO services. In order to do SEO it does include changing the marketing budget or increasing it to include this effective service on the company website.
I wanted to share four thoughts on why your website needs SEO.
1) SEO is not an expense, it’s an investment
SEO can be costly, however, it has a high return on your investment if done in the right way. By tying in SEO to certain analytics data, you may observe specific keywords having great conversion rates for which you rank only on the second page on Google and know that you’re leaving money on the table.
Lifting your rank to the top 3 organic spots on the first page, where most clicks go, can provide a massive return on your modest investment into SEO. This is why SEO is much like investing in real estate.
2. SEO turns the focus on your website
Think about your website like this. It’s open 7 days a week, all year long, all hours of the day, and never calls in sick or reports late to work. It does whatever it’s told it to, and pulls in sales, leads and new opportunities. Your website is your ‘perfect employee’, multitasking effectively, tackling thousands of prospects at once, and only limited by what you ask of it.
3. SEO is an important part of your marketing campaign
SEO and specific rankings in the search engines are very important when it comes to pulling in prospects, and can help boost conversions too.
Even though SEO is extremely important it is not the only thing you need on your website. SEO alone cannot help you reach your highest online marketing potential. Social media, branding and other marketing strategies segue into and complement SEO. A solid, multi-channel approach strengthens and reinforces each element to grow your business bigger and better — faster.
4. SEO is actually a component of building trust
Having a presence on the front page of a natural search plays a large role in your credibility with your prospects. There are many other factors in establishing credibility and growing trust, but organic search placement should not be minimized.
For small businesses, medium businesses, and start-ups, establishing specific SEO goals with monthly campaign meetings is critical. The accountability of planning of purposeful growth direction can take you for a long way in growing trust with those that matter most.
Contact us today to start the SEO conversation about how we can help your website.
