The Creative Frame
You accomplish much definition by discovering what doesn’t work. Edison comes to mind. My challenge to you is hit as much of that as possible …
Does Your Law Firm Need A Facelift In 2019?
Not every brand ages gracefully. Your logo is supposed to be your most powerful tool in communicating the value of your brand and building brand …
Influence For Sale?
Exposure I hear a lot of marketing folks selling “exposure.” You have got to have more exposure. This much exposure will cost “X” dollars. Sorry, …
Credit Where It’s Due
I must give credit where credit is due. Every human innovation has its roots in something found in nature – we’re inspired by something that …
Take Back the Moral High Ground!
“Shyster” “Ambulance chaser” “Sleazebag” “Liar” Ask most adults who these words describe, and what will they say? Lawyers. Not even the more respectful term “attorney”. …
Developing Content For Your Attorney Website
With online content, it is often said that content is king and there are many variations for who is the queen. Distribution is queen, analytics …
2018 Law Firm Web Marketing Plan
In the past, a law firm could rely on television advertising, billboards, and word-of-mouth referrals to generate business. And while these options are all still …
The Creative Process: Finding The Idea
How we find the idea There are many books that have helped define our creative processes. In his groundbreaking book, “A Whole New Mind,” Daniel …
What Is a Logo?
Your logo should be your company brand in seed form. But have you ever wondered really, what is a logo? For most people, a logo …
Continuing to Develop Movement (Part 2)
Before we touch a pencil in our creative process, we break out the questions. The process, discover and follow meaningful trails that open up. It’s …
