2019 Mid Year Review for Online Marketing Strategies
Now that the mid-year point has been reached, it is time to review your online marketing strategies. You need to review for Online Marketing Strategies …
The Cost of Lost Business
How is it that once-venerable brands die and go by the wayside? Think about these retail brands: Woolworth’s, Sears & Roebuck, Walmart. What do they …
Finding Your Voice
Once you clearly define your target audience you can get to work on your branding. The branding process involves a lot of different facets like …
The Creative Frame
You accomplish much definition by discovering what doesn’t work. Edison comes to mind. My challenge to you is hit as much of that as possible …
Does Your Law Firm Need A Facelift In 2019?
Not every brand ages gracefully. Your logo is supposed to be your most powerful tool in communicating the value of your brand and building brand …
Influence For Sale?
Exposure I hear a lot of marketing folks selling “exposure.” You have got to have more exposure. This much exposure will cost “X” dollars. Sorry, …
Credit Where It’s Due
I must give credit where credit is due. Every human innovation has its roots in something found in nature – we’re inspired by something that …
Take Back the Moral High Ground!
“Shyster” “Ambulance chaser” “Sleazebag” “Liar” Ask most adults who these words describe, and what will they say? Lawyers. Not even the more respectful term “attorney”. …
Developing Content For Your Attorney Website
With online content, it is often said that content is king and there are many variations for who is the queen. Distribution is queen, analytics …
2018 Law Firm Web Marketing Plan
In the past, a law firm could rely on television advertising, billboards, and word-of-mouth referrals to generate business. And while these options are all still …
