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You Get More Flies With Honey Than With Vinegar

We had to somehow make it a fun experience for them. If they had fun, then they were consistently more likely to walk away with something valuable. We brought a lot of stories, moreover, we solicited and welcomed their stories when they were offered, and even retold the stories of their victories in other meetings.

  1. Perception IS reality
  2. The carrot and the stick motivation will only get you so far

People want to be a part of something bigger. They want to be a contributing member. They want to be heard.

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