We had to somehow make it a fun experience for them. If they had fun, then they were consistently more likely to walk away with something valuable. We brought a lot of stories, moreover, we solicited and welcomed their stories when they were offered, and even retold the stories of their victories in other meetings.
- Perception IS reality
- The carrot and the stick motivation will only get you so far
People want to be a part of something bigger. They want to be a contributing member. They want to be heard.