Many companies have spent thousands on with reputable firms, as recently as three years ago, only to find them outdated in this new environment. If you provide a service or sell a product, most likely, people are looking to find you on their phone, or at least a tablet. Do they have to wade through your site built for a desktop?
As of 2013, every site we create is built using responsive technologies, starting with the mobile experience, and building from there.
Here is just a few things you need for your next website.
- A clean, well-designed site aesthetic.
- Mobile-friendly responsive design
- A guided user experience directed toward conversion.
- Create multiple keyword-based entry points.
- Clear call to action and contact through contact forms.
- CMS is easy to maintain and expand content.
- Testing for compliance with all modern browsers.
- Web site hosting and maintenance services.
Websites Questions We Look At
For more insight, we will refer to the amazing Seth Godin, who has compiled a comprehensive list of questions you must answer before starting your website project. Did I say comprehensive? I meant comprehensive.
- What is the goal of the site?
- In other words, when it’s working great, what specific outcomes will occur?
- Who are we trying to please? If it’s the boss, what does she want? Is impressing a certain kind of person important? Which kind?
- How many people on your team have to be involved? At what level?
- Who are we trying to reach? Is it everyone? Our customers? A certain kind of prospect?
- What are the sites that this group has demonstrated they enjoy interacting with?
- Are we trying to close sales?
- Are we telling a story?
- Are we earning permission to follow up?
- Are we hoping that people will watch or learn?
- Do we need people to spread the word using various social media tools?
- Are we building a tribe of people who will use the site to connect with each other?
- Do people find the site via word of mouth? Are they looking to answer a specific question?
- Is there ongoing news and updates that need to be presented to people?
- Is the site part of a larger suite of places online where people can find out about us, or is this our one signpost?
- Is that information high in bandwidth or just little bits of data? Do we want people to call us? How many times a month would we like people to come by? For how long? Who needs to update this site? How often? How often can we afford to overhaul this site?
- Does showing up in the search engines matter? If so, for what terms? At what cost? Will we be willing to compromise any of the things above in order to achieve this goal?
- Will the site need to be universally accessible? Do issues of disability or language or browser come into it?
- How much money do we have to spend? How much time?