Link Building is a big SEO builder and while we are work on the back end to build our clients linking campaign you can have an impact on it as well. Lets use your a recent painting project as an example. Anderson paint company was your paint provider and Five Star Painting did the work. While you do have tags within fb that link to those two other fb pages there is another linking that can happen in this instance. On these two companies websites if they have before and after pictures or blogs/content that your firm is mentioned in then you can ask them to place a link back to your website simply as a favor for promoting their business on your fb. The technicalities behind this can be confusing to some but that is where we come in. If you believe you have a linking opportunity please reach out to us and we will be glad to discuss the details and look into getting that link posted for you. These links can be from news sites you’re featured in and charity events you are a sponsor of etc.
Content creation is key as well. Erika has been submitting great blogs for us to optimize and post to the site. Blog posts are generally 400 – 500 words in length and are great ways to address a topic briefly. In depth articles are also valuable and usually consist of 1500 – 2000 words providing an opportunity to discuss the technicalities of a complex situation. They also give us many more opportunities to optimize for specific key words as well as broader key words on the same topic. One of the most powerful content tools we can implement is video. There are several video topics that are useful. About our firm, about me (and why I practice law, your passion), practice areas, frequently asked questions, and Vlogging (video blogging) are some of the more common videos for attorney websites. We have a proprietary way to make any video three times more effective than most videos posted on attorney websites.
Last but not least is five star reviews. Google reviews will always be preferred but a five star review on any review site will help. Pretty self explanatory – just request that your happiest clients get on google or their preferred review site and give you a five star review.