When it comes to their marketing efforts, most people just set up their sales page and start promoting it. They don’t take any time to consider whether or not they could take steps to improve their conversion rate, which is a mistake that you will want to avoid. If you are currently converting 1 percent of your web traffic into buyers and can increase it to 2 percent, you will double your revenue. Rather than assuming you know your customers, you will need to run a/b testing to get valuable insights on the things to which your prospects respond the best.
Understanding the Process of A/B Testing
As far as split testing is concerned, many people are confused and don’t know where to start. In simple terms, it involves displaying two or more sales pages to see which one gets the best results. In each test, you will only change a single element at a time. You will want to repeat this process until you get an undeniable idea of which sales page is the winner. Some marketers continue to run a/b testing on their winning pages to keep taking their results to the next level. In the eyes of a smart marketer, everything is an experiment, and they understand that they must never stop learning.
Things to A/B Test
At this point, you are likely wondering what elements you should test so that you can optimize your marketing efforts. You can change everything from your headline to your call-to-action, and a lot of business owners are shocked when they discover that using a different color for their buttons can make a significant difference. When you want to maximize your profitability and decrease your overhead, don’t forget to change the size of your font and the color of your background.
Final Thoughts on Optimal A/B Testing
If you want to have any hope of success, it’s vital you keep in mind that marketing is one of your most important business tasks. Small changes that you would not even consider can double or triple your income overnight, and you don’t want to miss the opportunity to grow your business. It’s also important you recognize when a change is causing harm to your bottom line, which will prevent you from making the same errors. Some people give up on split testing if they don’t notice improvements right away, but running a proper test will take time and require dedication.