Now that the mid-year point has been reached, it is time to review your online marketing strategies. Marketing plans that you made for the first of the year should be reviewed for effectiveness and changes to Google Adwords, and search engine optimization should be reevaluated.
The Internet is continually changing, and effective website development requires that you address these changes throughout each year to keep your site a top-performer. Search words and tools that may have been perfect in January may no longer work in June. Website owners may even want to consider reviewing their SEO and content rankings once per quarter instead of only twice a year.
Website Development Also Means Introducing New Technologies
In the past, tweaking your Google Adwords and making sure that you had some fresh content on your site each week was sufficient to keep your website ranked high in search. Now, this is just the very basics of website maintenance, and you have to be willing to incorporate new technologies into your site to make it user-friendly and easy to find.
Search engine optimization requires that you have things like videos posted to your site. Sites with videos demonstrating products or services rank higher and have a significantly higher conversion rate. The videos also need to have good SEO so that they can be easily found apart from your site.
The use of AI on your site may also be something you should start considering now. It is believed that by 2025, almost 90 percent of all retail sites will have AI incorporated into it through things like chat-bots or similar helpers. Launching your own AI helper now will give you an advantage over your competition.
You may also want to start reviews in the tools you will need to implement voice search into your website. The popularity of using voice search continues to increase each year with 2020 anticipated to see over 50 percent of all searches being conducted by voice command.
It is imperative that you start considering these new technologies now so that you can dominate your field as more people look for sites with these advantages.
A New Technology You Must Start Implementing Now
One of the fastest growing segments of Internet search is visual search. There are several apps out there already that allows you to take a picture of something and it will search for a similar product, landmarks, business cards, or pictures like the photo that you just snapped. This has become increasingly popular, and now that Pinterest has launched their visual search tool, demand through visual search has skyrocketed.
It was just a few years ago that everyone was searching for the perfect content to fill their sites. Content creation is still significant for an effective website. Content helps you connect with your clients and establish your authority on a subject or product. But adding newer tech features to your site will also help you draw new clients and increase interest with your current clients.
So, as you do your mid-year review on your website, make sure that you do all of the usual stuff like check keyword usage, content quality, and similar SEO ranking tools. But you will also want to start considering the future of search engines and how to start reaching the newest generation of Internet users.
The Internet changes quickly. What was once just a bland research tool has become an integrated part of society. To keep up with these changes as we quickly approach Internet 3.0, look for ways to improve your site by opting for AI, visual searches and voice search technologies to give you the advantage over your competitors.