One of the best ways to operate a successful website is to understand how your site is being used. Knowing who is visiting your site, what types of devices they are using, geographical location, and which keywords they are using to find your site helps you fine-tune your site and drive more traffic. Understanding where your clicks are coming from will help you streamline your marketing to areas where there is a lot of interest. Knowing what keywords are most often used helps you understand what drives a visitor to your site. Knowing if people are linking to your page will give you an idea if other people see your site as an authority. But how do you find out all of this information? Google provides website owners with two very important tools. Google Console and Google Analytics. Both of these services provide incredible information for website owners, and as a bonus, both programs can be integrated into each other for even more use.