Do you suggest using dedicated landing pages for campaigns, if so, what software do you use – do you design and develop the pages, or are we responsible for that, OR, do you send traffic directly to the client’s website?
It depends on the campaign. For Ecommerce, we usually want to send the traffic to the website, but for lead generation or other verticals a landing page can make more sense. We use Unbounce for landing pages but can also work with Elementor/Wordpress. We normally design the landing pages as part of our retainer.
Do you utilize FB pixels?
Absolutely! We would not be able to do anything of significance without the Pixel.
How often do you utilize creative refreshes?
It depends on the client, but usually every couple of weeks. A client spending $1500 per month will need less creative refresh than a client spending $150k per month.
Do you design the creatives needed for the ADS?
Yes, we do. However, we like to get product photos or creatives from the client to use in our own designs.
Do you write the copy needed for the ADS?
Yes, we do.
When a client gets started with you/us, after our initial discovery call, do you provide some kind of strategy overview for the client to approve before official work begins?
Normally we discuss the strategy on the discovery call. We can make it sound really fancy, but it’s basically just buying the ads in a way that influences FB’s algorithm to reward us. There’s definitely a methodology of buying ads but it’s not as glamorous as the clients often think.
We have a few different strategies (low/slow, 388, bully bid, high budget/low bid, etc) we like to use depending on various factors (does the client have sales already, do they have data on the pixel already, etc.). The launch strategy is usually about 5 interest-based ad sets, then lookalikes, then broad. Our goal is to train FB’s AI to go out and find people. We also use manual bidding when spending over $3k-5k per day.
Do you utilize lookalike audiences from email lists?
Yes. We will do this if the client has a strong email list. It’s even better if the client can send us their customer list with purchase values attached, as that optimizes much better.
Do you utilize remarketing in campaigns?
Absolutely! Some of our highest converting campaigns are remarketing campaigns. We don’t charge extra for this either, because it helps us get the clients a much better result.