If you have been on Facebook for any time, you understand how difficult it can be to continue generating organic visits to your page. Facebook pages can quickly get into a rut, especially if you are not familiar with the company’s new algorithms.
Don’t panic about this; all is not lost. There are 10 things that you can do to help increase organic reach and generate new interest in your Facebook page.
1. Become Facebook Verified
Becoming verified on Facebook is worth the effort. The blue verification badge will not only show people who visit your page that you are the genuine article for your brand and not a fan page, but it will automatically help your page. Your posts rank higher in the Facebook algorithm.
2. Create Meaningful Videos
There are two things that the Facebook algorithm likes – videos and meaningful content. If you combine the two, your posts will get more organic clicks than any other post type. Facebook is putting an emphasis on video posts at this time. If the video can “generate meaningful interactions” among Facebook users, the site will push these posts to the top.
3. Variate Types of Posts
The last thing that you want to do is get stuck in a rut. Mix up your posts so that people visiting your page will always have something fresh to enjoy. If you post a video today, in two days, make an all-text post. After that, put up a meaningful picture. When you use a variety of posts you will engage the public more.
4. Interact With Posts In A Timely Manner
When someone posts to your page, make sure that you interact with that post in a timely manner. People like to feel like they have been seen and heard. When you react to a post they placed on your site, you give them a reason to share that post and come back again.
5. Know-How To Time Your Posts
Timing is everything. You may have created an absolutely amazing post that would go viral if it was seen, but it entered the feed at 4 am, and by the time anyone opened their page, it was so far down the list that no one had seen it. You want to make sure that your posts hit when your followers are most active with their sites.
6. Check Your Links
You will want to make sure that any links you post are good quality links and that the pages they link load quickly. Facebook will penalize posts that have broken links, links to offensive material, or links that load slowly. If you are linking to something that is not your business, make sure it is a high-quality link from an authoritative source.
7. Repurpose Old Posts
If you had a successful post in the past, why not freshen it up and resend it out. Add a new picture, update the information, or include a video. If it brought in visits before, it is sure to bring them in again.
8. Try Consumer-Generated Content
This is a relatively new feature that can really engage your customers or visitors to your site. Ask your visitors to submit a post relevant to your product or service. Set some guidelines for the types of posts you are looking for, and then offer a prize to the person whose post generates the most views. Not only can this be very fun and entertaining, but it also is a type of engagement with your potential clients that Facebook likes to see happening on their site.
9. Make Sure Content Is Relevant But Not Controversial
While you may want to generate conversation on your site to engage your visitors with the content, you probably want to avoid too much controversy. Some trending topics are too controversial to post opinions to your page or encourage others to do so.
Look for trendy subjects that can inspire people to interact or lead to positive communications. In general, people like to feel more positive about things than negative. Use this to your advantage.
10. Try Facebook Advertising
You can generate a lot of new visits to your page if you use Facebook advertising. Of course, you will have to plan what posts that you are going to advertise and how much you are willing to spend on advertising. There are many saturation levels for Facebook advertising, so you will be able to find one that fits your budget.
Does It Seem Overwhelming?
Trying to generate new leads on Facebook can become overwhelming, especially if you are not familiar with their ever-changing requirements and algorithms. Staying up to date with Facebook requirements can be a full-time job itself.
Using the right type of content at the right time will take time to learn. You will need to devote a lot of time to get into the rhythm of making Facebook work for you. It takes practice, just like anything else that you need to master.
If your workload does not allow you to devote this much time to Facebook, it may be beneficial to work with an Internet marketing company. Digital marketing companies have experienced Facebook marketers that can improve your feed and increase your organic visits quickly. Their knowledge and experience with these issues can greatly improve your Facebook presence without taking up all of your valuable time.
Having a presence on social media is no longer an option. It is a fact that many people turn to social media first to find information about a product or service. These potential clients want the ability to interact with the company on a personal level, and without that presence, you could be setting your business up for failure.
Part of your social media presence includes having effective posts and being able to connect and interact with potential clients. If you need help doing this, it will always be in your best interest to contact a digital marketing company and get the process started.