Running Facebook ads is a great way to grow your business and reach your target audiences. However, starting off with a brand new ad account does not always yield immediate results and there may be some challenges along the way. In this blog post, we will cover what you should expect when starting off with a new Facebook Ad Account.
Setting Up Facebook Business Manager
Before you can begin running ads on Facebook, you have to create an ad account. In order to do so, you will start off by setting up your Facebook Business Manager account.
Business Manager is a part of Facebook that allows businesses to control their assets and advertising on both Facebook on Instagram.
Here is an article covering how to set up your Facebook Business Manager: https://www.facebook.com/business/learn/how-business-manager-works/guide
Creating a Facebook Ad Account
Once, that is set up, you can create your Ad account within your Business Manager.
Here is an article covering how to create your Facebook Ad Account: https://www.facebook.com/business/help/407323696966570?id=649869995454285
Providing Partner Access to Your Ad Account
Once you have created your ad account, you need to send a partnership request to your ad agency if you choose to use one. You will want to designate the highest level of access so that your agency can run ads on your behalf.
Here is how to send that partnership request via your Facebook Business manager: https://www.facebook.com/business/help/1717412048538897?id=2190812977867143
Facebook Ad Spend Limit
Once all of this is taken care of, you are ready to begin running your Facebook ads. At the start, Facebook typically implements a limit on your ad spend. The limit would typically start at $25 per day and increase incrementally to $50, $100, $250, etc. until you are able to spend whatever you wish. This spending limit is applied by Facebook in order to prevent the potential of fraud by new account holders.
Testing Different Ad Strategies
Because of this spending limit, it is typically in your best interest to take the first few weeks of an ad campaign slowly. This is when you typically take the time to test a few different angles and audiences for your campaign so that when your ad spend is not limited, you can spend your budget on ads that you know work.
Confirming Your Identity/ Payment Method
Sometimes, even after your ad spend is restored, Facebook may still accuse your ad account of fraud. If this happens, they will likely restrict your ad account from advertising on Facebook. To resolve this, you will have to send an appeal through Business Manager and possibly even confirm your identity/ payment method with photos. It often takes Facebook a few days to review this appeal.
These are just a few challenges you may run into with a new Facebook Ad Account. Once you overcome these obstacles, you can really start pushing your ads out to your audiences and growing your business using the tools available on Facebook. If you need help doing so, Create the Movement is a conversion-centric digital marketing agency with services tailored to help you reach your goals.
Find out how we can help you meet your business goals on our Services page or by giving us a call at (918)-770-0211.