With over one billion monthly users, Instagram is a powerful platform for businesses and individuals alike. But with such a large and competitive pool of content, how can you make sure your content is seen by your target audience? In this blog post, we’ll share some simple tips that will help your brand get the most out of your Instagram marketing.
- Use hashtags.
Hashtags are a great way to get your content seen by more people. When using hashtags, make sure to use relevant, specific ones that are related to your content. It is important to research hashtags in order to determine which ones will most effectively deliver your content to your target audience. You can do so by analyzing your competitors, taking a look through keywords on your site, and visiting the Insights page on your business profile to get a better understanding of your primary demographic. Once you have a list of hashtags you think would be relevant to your brand, search them on Instagram and see how popular they are. You don’t want your hashtags to be too niche, but you also don’t want them to be too broad either.
- Use Instagram Stories.
Instagram Stories are a great way to share behind-the-scenes content, highlight products or services, or give your audience a sneak peek of upcoming content. Stories are also a great way to connect with your audience on a more personal level. Instagram has the option to make your stories interactive with the use of polls, questions, and quizzes. This is a great way to increase engagement on your page. In other words, the more that your audience interacts with your content, the more that your content will be shown in their feed. This is great to grow your brand awareness.
- Use calls to action.
Calls to action, or CTAs, are a great way to encourage your audience to take action. When using CTAs, make sure they are relevant to your content and target audience. For example, if you’re a travel brand, you might use a CTA like “Book your next vacation with us!” This puts the idea in the back of your audience’s mind. Even if they are not ready to book a vacation, they will likely remember this CTA when they are. A strong CTA not only persuades consumers to take action, but also instructs them on what to do and how to accomplish it.
- Use influencers.
Influencers are a great way to reach a larger audience. When working with influencers, make sure to choose those who are relevant to your brand and have a large, engaged following. When beginning a relationship with an influencer, it is important that your product or service makes sense for their brand and their audience and vice versa. If you do your research, you are bound to find an influencer that is a perfect match for your niche and your target audience.
- Use paid advertising.
Paid advertising on Instagram is a great way to reach a larger audience and boost your content. Similar to Facebook Ads, these will be delivered to your audience in their Instagram feeds as they scroll through the app. These ads can be delivered as feed or story posts and your audience may not even realize that these are ads until they see the label indicating that they’re “sponsored.”
Instagram has a wide range of opportunities for both businesses and individuals to reach a very large range of people. By using hashtags, Instagram Stories, calls to action, influencers, and paid advertising, you can reach your target audience and achieve your marketing goals. If your business needs help with its Instagram marketing strategy, look no further than Create the Movement. Contact us to see how we can assist you with both organic social media growth and paid ads.