Sit in Your Client’s Seat

Client Relationships

Professionals by definition have specialized knowledge refined by training and experience. There are things you talk about every single day that most people won’t talk about once in a month, in a year, or maybe even ever. When you’re talking to a new client, you’re miles ahead of them before they finish their first sentence. That’s okay; that’s how it’s supposed to be. That’s why they come to you, right?

It’s normal, yes, but you don’t have to be a jerk about it.

I can hear you thinking, “I’m not a jerk.” You’re probably not in your seat, but how do you look from your client’s seat? When was the last time you sat in that seat?

Try this: Get up out of your chair and go sit in that chair. Not in your mind, but actually, factually get up and sit in it. Look around for a minute. Look at the desk, the walls, the credenza, and the bookshelf. Put yourself in a first-time client’s mind. Feel their emotions. Apprehension. Nervousness. Fear. Hope.

Now think about how you talk to your clients. Not just the words you use, but your tone, your gestures, your facial expressions. How do all these things come across to you as the client? Be honest with yourself, and make a list of things that you might consider changing. If this is hard for you, pull in an employee, a family member or a friend.

Do this a couple times a year, and your client relationships will improve, which could lead to repeat business and referrals.

Contact us today for more ideas on how to grow your business online or in the real world.

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