Before you go into the courtroom, sit down for a deposition or even make a phone call, you make sure you have your bases covered. There is almost no room for error. Even the slightest misstep can make the difference in thousands of dollars or make your job unnecessarily harder. Big mistakes could cost you the whole case. Your online marketing service is just as critical. You already know how to eliminate mistakes after you’ve taken the case. Do you know how to eliminate the mistakes that are keeping you from attracting and landing clients?
Knowing the problem is the first step to overcoming it. These five mistakes are the most common. Which are you guilty of committing?
1) Long-term contracts
It is understandable that attorneys would be sympathetic to a retainer. That’s one of the best ways for you to do business, so you don’t think twice about your web company asking you to sign a service contract for a year or more. Maybe it’s time for that second thought. The longer the contract, the easier it is for the other company to grow complacent in their service to you.
Create The Movement offers our clients cancellation at any time with just a 30-day notice. We’ll put together a long-term plan, but we don’t feel we need to lock you in with a buyout clause to make sure you stay with us. Our service to you is the only safeguard we need.
2) Believing a company’s size is an asset.
Large companies have resources that small companies don’t have. They also have liabilities that small companies don’t have. There is nothing wrong with doing business with a large company, but size is not always an indicator of value.
Create The Movement believes in making each client feel as if they are our only client. We are growing all the time, and we may be the biggest some day. However, we focus on our clients and their needs, not on our size.
3) No knowledge of SEO
How you create and maintain your website affects how people who are searching for a law firm find you. Without a plan for ongoing search engine optimization, they’ll find your competitors first instead of you.
Create The Movement puts SEO at the heart of everything we do for you online. We want to make sure that people looking online for an attorney in your state find you. If your site is awesome to behold but no one finds you, you’re sunk. We’ll give you both.
4) Paying for little more than hosting
Most service contracts provide little more than hosting your site on their servers. Sure, they’ll make changes to add a testimonial from a valued client or to announce a new partner, but that’s basically low-cost data entry.
When you choose Create The Movement, you’re entering a relationship with a team that wants to teach you how you can increase your visibility, your client base, and your annual income without breaking the bank.
5) Paying too much
Building and maintaining an online presence is a black box for many professionals. Your expertise is in the application of the law and human nature, not how websites work. Web designers know they can charge whatever they want when you can’t see into the box, and they charge way too much for too little service.
Create The Movement structures our project costs and monthly fees in a way that strikes the balance between ensuring our company will be there to serve you for the rest of your career and offering you a fair price for good service. If it’s been more than a year since you looked at what you’re paying, it’s time to visit it again.
Contact Create The Movement today for a free consultation on your website. If we can’t find a way to help you, we won’t ask for your business.