Linking is a big SEO builder and while we are work on the back end of our clients sites to build their linking campaign our clients can have an impact on it as well. The technicalities behind this can be confusing to some but that is where we come in. If you believe you have a linking opportunity please reach out to us and we will be glad to discuss the details and look into getting that link posted for you. These links can be from news sites you’re featured in and charity events you are a sponsor of or alumni affiliations.
Content creation is key as well. Blog posts are generally 400 – 500 words in length and are great ways to address a topic briefly. In depth articles are also valuable and usually consist of 1500 – 2000 words providing an opportunity to discuss the technicalities of a complex situation. They also give us many more opportunities to optimize for specific key words as well as broader key words on the same topic. One of the most powerful content tools we can implement is video. There are several video topics that are useful. About your company, about you the owner (and why you do what you do, your passion), practice areas/services/products, frequently asked questions, and Vlogging (video blogging) are some of the more common videos for websites. We have a proprietary way to make any video three times more effective than most videos posted on other websites. You can always just pick up you phone and record. The more content you get on the site as fast as possible is the idea.
Last but not least is five star reviews. Google reviews will always be preferred but a five star review on any review site will help. Pretty self explanatory – just request that your happiest clients get on google or their preferred review site and give you a five star review.
Contact us today to see how we can help.