Not every brand ages gracefully. Your logo is supposed to be your most powerful tool in communicating the value of your brand and building brand loyalty. Does it say who you really are? Or who you want to be when you grow up?
Don’t be too quick to say, “Yes,” especially if it has been more than 10 years since your last logo design (5 if you’re in technology). Why? Because the most important question is, “Does it say all that in today’s language?” Branding is the quickest way to connect… or drive people away.
We can hear you thinking, “Branding, branding, branding. It seems like all you marketing guys want to talk about is branding.”
Yes. We do want to talk about branding, and we’re not going to apologize for it. Especially if you’re sick of hearing about it. If we do our job right, you won’t have to hear about branding for a long time to come.
Let’s talk about how you can make sure your brand says what you think it says. You don’t want to be like Wallace Shawn’s character in The Princess Bride, shouting, “Inconceivable!” to the point of confusing your own swordsman and giant (not to mention your audience!). Website branding is also very important. Even after a few decades of the internet, too many companies ignore website branding to their own peril.