Category: Branding
How to Successfully Build Your Brand (And Enforce it Using Social Media)
As a business owner, you know that one of the most important things you can do is to create a strong and consistent brand. But …
Branding Trends To Look Out For In 2021
Selling your brand or creating brand awareness involves unique skills and strategies. These strategies include mapping out plans to carry out the techniques to get …
The Cost of Lost Business
How is it that once-venerable brands die and go by the wayside? Think about these retail brands: Woolworth’s, Sears & Roebuck, Walmart. What do they …
Finding Your Voice
Once you clearly define your target audience you can get to work on your branding. The branding process involves a lot of different facets like …
Does Your Law Firm Need A Facelift In 2019?
Not every brand ages gracefully. Your logo is supposed to be your most powerful tool in communicating the value of your brand and building brand …
Influence For Sale?
Exposure I hear a lot of marketing folks selling “exposure.” You have got to have more exposure. This much exposure will cost “X” dollars. Sorry, …
Credit Where It’s Due
I must give credit where credit is due. Every human innovation has its roots in something found in nature – we’re inspired by something that …
The Creative Process: Finding The Idea
How we find the idea There are many books that have helped define our creative processes. In his groundbreaking book, “A Whole New Mind,” Daniel …
What Is a Logo?
Your logo should be your company brand in seed form. But have you ever wondered really, what is a logo? For most people, a logo …
Continuing to Develop Movement (Part 2)
Before we touch a pencil in our creative process, we break out the questions. The process, discover and follow meaningful trails that open up. It’s …
