Facebook is one of the most popular social networking platforms, with over 2 billion active users. And with so many people using the site, it’s no wonder that businesses are turning to Facebook to reach their target audiences. There’s no question that video is one of the most powerful tools in a marketer’s toolkit. But if you’re not using video ads on Facebook, you’re missing out on a huge opportunity.
According to a recent study, Facebook video ads have an average click-through rate of 1.84%, which is higher than any other type of ad on the platform. And with Facebook’s new Call-to-Action (CTA) feature, you can make your video ads even more effective.
The key to running video ads successfully on Facebook is to target your audience correctly, to create ad content that is relevant and engaging, to tell a story, and to include a clear call to action.
If you’re thinking about running a video ad on Facebook, here are a few tips to help you get started:
Audience Targeting
When it comes to targeting, you need to make sure that you are targeting people who are likely to be interested in your product or service.
Who are you trying to reach with your ads? What are their interests? How will you target them so that your ads are more likely to be seen by them? There are a few different ways to target your audience on Facebook. You can target by location, by interests, or by demographics.
Engaging Creative
As for the ad content itself, it needs to be something that will capture people’s attention and hold it long enough for them to take action. A good video ad will be around 15-30 seconds long and will feature some kind of call to action. Your video ad should be visually appealing and should capture people’s attention. Use bright colors, strong images, and an engaging title.
To sum it up, the key to running successful video ads on Facebook is to target your audience correctly and to create ad content that is relevant and engaging.
Tell a story
Additionally, your video ad should tell a story that is relevant to your target audience. The story should be one that resonates with them and that is interesting enough to make them want to watch the whole video.
Clear Call-to-Action
Finally, you need to have a clear call-to-action (CTA). Your CTA should be concise and easy to understand. Facebook’s new CTA feature allows you to add a CTA button to your video ad that links to your website or landing page.
By following these tips, you can help ensure that your video ad is successful and reaches your target audience. If you need help running Facebook video ads for your business, Create the Movement is here to help. Give us a call to learn more about our Facebook ads services.
