With online content it is often said that content is king and there are many variations for who is the queen. Distribution is queen, analytics is queen, context is queen, strategy is queen, the list goes on and on. However you want to say it, having relevant content on your attorney site is extremely important.
As a lawyer, you may look to hire a professional to build your website however if you have a beautiful website without great content then it may be more like having a billboard in the middle of a corn field. We have developed a list of a few things you want to consider when either writing your attorney website content or hiring a professional to write the content for your site.
Provide Useful Information
As a matter of importance by including lawful related substance in your content you can give your potential new clients information before choosing the best attorney to represent them, which hopefully would be your firm.
Content For Search Engine Rankings
Writing content to show up in the search engines is one of the most important things you can do to help gain traffic to your website and convert people searching into new clients.
Display Your Experience
This sometimes may be somewhat braggadocious however people searching for an attorney want to make sure they know that you have experience in handling their case. By including the success your firm has had you demonstrate that your team knows what they are doing.
Stay Aware Of Competition
There are many tools online to look to see how your competition is doing online by seeing what keywords they rank for, how many links they have and a lot of other useful information that will help you when ranking in the search engines. When working with our team, we develop what we call a Content Gap to see what your competitors are ranking for and what your next blog posts need to be.
Let Create The Movement work with you to not only develop a great website but also work with your firm on providing the best content.