Category: Positioning

Common Problems in Attorney Marketing Part 4

The 5 Biggest Online Marketing Mistakes Most Attorneys Make

Before you go into the courtroom, sit down for a deposition or even make a phone call, you make sure you have your bases covered. ...
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How Do You Create a Movement?

Those who have created lasting movements have built certain qualities into them. We’ve identified six such qualities that we will investigate. This list is by ...
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4 Ways Movement Can Help Your Company

Here are four ways Movement Marketing affects your organization’s bottom line: We position your brand to be found where your ideal customers are looking. We frame ...
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Your Story Vs. Marketing Ad

At The Movement when we look at working specific projects we believe your story is powerful, especially when they are personal.  Your story can help ...
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Brown Cow Theory

Working with our team this week, I was recently reminded of an old story I used to tell the sales teams I trained and worked ...
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The power of an idea

The fulcrum and the lever Archimedes said, “Give me a lever long enough and a fulcrum on which to place it, and I shall move ...
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