Category: Uncategorized
Common Problems in Attorney Marketing 6 – It’s All About Me!
This one almost speaks for itself. You probably can see where we’re going, but that doesn’t mean we should avoid going there. Large firms, don’t ...
Require Transparency
What’s the difference between a retail storefront and the outside of a bank? Retail storefronts are made of glass, and all their best wares are ...
Be the Idea You Want to Express
What is the difference between a runner and a guy who runs? Between a wrestler and a guy who wrestles? Between a dancer and a ...
Exhibit Strength in Humility and Vice-Versa
Humility is often mistaken for weakness. Even some dictionary definitions make this mistake. Google defines it as “a modest or low view of one’s own ...
Forgive Those Who Offend You
In normal business, it’s kill or be killed. Eat or be eaten. Get yours or get taken. Offending others is par for the course. After ...
Put Suspects First
Suspects are people you aren’t actively talking to about your business but you’d like to be. They can be anyone from people on your “dream ...
Put Prospects First
Prospects are people you are talking to about your product or service who haven’t decided to go with you yet. How do you put prospects ...
Put Customers First
What do your current customers want? Better question: When was the last time you talked to them? If you don’t have a regular plan for ...
Put Employees First
What do your employees want? Most of you will say, “More money,” and you’re probably right. But is that the only thing they want? When ...
Put Others First
Put Others First “Look out for number one!” We’ve all heard it. Perhaps we’ve even said it ourselves, but is it true? Absolutely. 100%. No ...
